About Kinroot Labs
We build software with the end user in mind. In today’s complex life, parents’ time is precious. Our goal is to make software that helps them focus on what matters: the family. We build tools that aim to give families time back for movie nights, sports, hobbies, or a long Saturday morning with pancakes and TV.
Our north star is simple: take the burden off your plate by making it easy and enjoyable to manage your troop and keep your memories. Everything we do is built around that.
Our philosophy
- We design for a parent who is half asleep, with a baby in one arm. If they need instructions to log a feed, we got it wrong.
- We don’t sell family information or use it for advertising.
- We build for the long run. We’d rather make fewer things and keep them working well.